Why re-invent the wheel? There have been groups involved in these issues for a long time and this level of involvement gives these organizations a level of expertise that you can utilize to improve your own case!
Webster's defines an organization as "an organized body of people with a particular purpose, especially a business, society, association, etc." .org stands for organization but in terms of web sites, it only indicates " a top-level Internet domain used by associations and non-profit organizations mostly in the U.S. and Canada." There is no guarantee in this domain as to the content of the web site!