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Suggested Resources
Digital Marketing All-In-One for Dummies by Call Number: Online (Click the link to view the book)ISBN: 9781119560258Publication Date: 2019-04-04Note: When accessing the book, you'll need to select "Not Listed" and then type in your student email address (example: abc123@email.vccs.edu).
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
How to Write a Marketing Plan by Call Number: HF5415.13 .W48 2016 (Loudoun)ISBN: 9780749475710Publication Date: 2016-09-03How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
Marketing for Dummies by Call Number: Online (Click the link to view the book)ISBN: 1119365589Publication Date: 2017-05-18Note: When accessing the book, you'll need to select "Not Listed" and then type in your student email address (example: abc123@email.vccs.edu).
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business.
Marketing Plans by Call Number: Online (Click the link to view the book)ISBN: 9781119217138Publication Date: 2016-11-21A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.- Marketing Strategy for Creative and Cultural Industries byCall Number: Online (Click the link to view the book)ISBN: 9781315691336Publication Date: 2016-01-29Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
One Hour Marketing by Call Number: Online (click the link to view the book)ISBN: 9781630479619Publication Date: 2016-10-25"Communicates very complicated ideas in a very simple manner" (Jay Conrad Levinson, author of Guerrilla Marketing). Who says marketing has to takes weeks or months--or even hours--to plan and execute? All you need is sixty minutes, an open mind, and One Hour Marketing. If you've been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. One Hour Marketing tells you what you need to know to make your marketing work--fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments.
- Adobe Premiere Pro Classroom in a Book 2020 release : the official training workbook from Adobe byCall Number: Online (Click the link to view the book)ISBN: 9780136483991Publication Date: 2020-04Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro choose Adobe Premiere Pro Classroom in a Book (2020 release) from Adobe Press. The 17 project-based lessons in this book show students step-by-step the key techniques for working in Premiere Pro. Students learn skills to take a project from beginning to end, including the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects.
Graphic Design Rules by Call Number: Online (Click the link to view the book)ISBN: 9781616899233Publication Date: 2020-04-07DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid--and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.
How Design Makes Us Think by Call Number: Online (Click the link to view the book)ISBN: 9781616899721Publication Date: 2021-02-23From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
Inclusive Design for a Digital World: Designing with Accessibility in Mind by Call Number: Online (Click link to view book)ISBN: 9781484250167Publication Date: 2019-12-19What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate. (Description from Google Books)
