LibGuides: MKT 201: Introduction to Marketing (Murphy-AN): Websites

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Websites

Before using information found on a webpage, consider the following criteria to evaluate its credibility:

Who is the author?
What are his/her qualifications?
Why was the website created?
When was it last updated?
How reliable is the information?

Search Google for your topic keywords. Look for government, education, and/or organization webpages as well as news/magazine publications. Be cautious if using Wikipedia as the content cannot be verified. If researching controversial topics, be aware of biased publications.

If you're searching for information about creating digital media such as flyers and brochures, organizations that discuss graphic design (such as magazines and professional organizations) are good places to start. You can also search for social media marketing and online marketing.

Suggested Websites

Marketing:

Adweek
One of the most well-known publications in advertising, Adweek provides news and other information about the industry.
American Marketing Association
The AMA calls itself ‘the essential community for marketers’ and has a large membership base of over 30,000 members. (Description provided by the Library of Congress)
The Insights Association
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. (Description provided by the Library of Congress.)
Marketing | Harvard Business Review
Topic guide for marketing provided by the Harvard Business Review.

Graphic Design and Video Editing:

NOVA Brand website
This has the official visual for the College. The site contains details about colors, fonts, logos, and other details.
Fonts in Use
A repository of fonts (typography) used in all forms of media.
Visual communication: 10 tips on evaluating design | SAE Alumni
This article provides ideas for evaluating design projects.
15 Marketing Design Tips for Non-Designers | Piktochart
This article from Piktochart provides ideas for making sure that your graphics look professional and aesthetically pleasing.
45 Catastrophic Failures In Graphic Design That Will Make You Laugh | Web Design Ledger
Examples of what NOT to do when creating graphics.
10 Simple Tips to Make Home Videos Look Professional | MakeUseOf
If you're recording video using a smartphone, these guidelines from MakeUseOf will help you create professional-quality videos.

Digital Media Resources:

You can use the templates on these websites to create flyers, posters, websites, and more.

Accessibility Resources | NOVA
Part of NOVA's Accommodations and Accessibility Resources page for faculty, the information on this page provides information for creating accessible content.
Adobe Colors
Generates a color palette based on the options you select. The website has an accessibility tools that allows users to check for contrast.
BeFunky
BeFunky is a photo editing and graphic design website. Edit a photo and then add it to a flyer, poster, collage, or more.
Canva
Canva has thousands of free templates that you can use to create flyers, brochures, posters, postcards, and more.
Color Safe
This website generates web safe color palettes based on the options you select.
An Introduction to Accessibility | Digital.Gov
Provides a general overview of what accessibility is and resources for creating accessible materials.
Piktochart
Use Pikotchart to create infographics, reports, presentations, and other documents.
WebAIM (Accessibility in Mind)
Contains resources for creating accessible content.
Weebly
Weebly makes it easy for people with no web design experience to create and publish a website. Weebly is a WYSIWYG editor (What You See Is What You Get) which means that you can see how your website will look as you build it. Weebly is free to use if you're building a basic website.
Wix
Wix is another WYSIWYG editor (What You See Is What You Get). Wix has a bit more of a learning curve than Weebly, but it's free to use if you're building a basic website.