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Scholarly Journals
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Trade Publications (Industry Magazines)
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Popular Newspapers and Magazines
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Appearance (Cover)
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Plain
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Exciting industry-specific scenes
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Flashy |
Appearance (Inside)
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Black and white with few pictures
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Colorful with pictures
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Colorful with many pictures
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Purpose
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To report research findings and new discoveries, and build on the academic literature
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To help professionals keep up with changes in their field (new products, trends, and issues)
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To inform, entertain and grab your interest
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Audience
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Researchers and professionals
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Professionals
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Regular people
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Author
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Researchers, usually associated with a university
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Professionals in a field (dentists, law enforcement officers and HVAC professionals)
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Journalists
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Title
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Sounds “academic” and usually includes the word “journal”
- New England Journal of Medicine
- Journal of Clinical Child Psychology
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Sounds “professional”. May include the word “journal” in the title but does not look like a journal.
- Massage Today
- Community College Journal
- Foodservice Equipment & Supplies
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Short title that usually sounds general or entertaining.
- New York Times (newspaper)
- Washington Post (newspaper)
- People (magazine)
- Time (magazine)
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Advertisements
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None
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Industry-specific ads (kitchen equipment, massage tables and dental hygiene instruments)
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Flashy ads for products that would interest most people (cars, food and clothes)
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Editing Process
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Peer Review
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Basic editing
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Basic editing
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Pros
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Reliable, high-quality academic research
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Easier to read and more current than scholarly journals
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Newspapers are printed daily and magazines usually monthly
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Cons
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Peer review process takes time, so articles may take months to publish
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Written by professionals in the field but does not go through an extensive editing process
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Could include opinions. Range in quality (Wall Street Journal and National Enquirer)
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