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How To...Identify Scholarly Information: Audience

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Target Audience

target audience

The target audience can be:

Most scholarly - other experts, professionals, or scholars in that subject area

Mid-level - general public

Least scholarly - elementary, middle school students

Identify the Audience

Who is the source for?  Look at:

  • Vocabulary - is it advanced vocabulary used by scholars, or is it everyday vocabulary?
  • Concepts covered -- are they advanced concepts understandable only to people with extensive knowledge in that area, or are they concepts familiar to most people?

Target Audience Scale

For a source you're considering: Where does the target audience fall on this scale?

0                              5                           10 
|-------------------------|-------------------------|
Least
Scholarly
Mid
Level
Most
Scholarly