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References

Abara, C., & Buckland, J. A. (2021). Consumer attitudes toward electric vehicles: Barriers to wide-scale adoption. Journal of Consumer Psychology, 116(2), 219-36. doi: 10.1007/s11199-011-0089-z

Diaz, B., Al-Tahrawi, K., Makeba, M. (2021). The future of electric vehicles (3rd ed.). Greenhaven Press.

Nguyễn, A. H. (2021). Busting electric vehicle myths. In R. Espejo & M. Kaplan (Eds.), Green Technologies in Transportation (pp. 21-30). Greenhaven Press.

Your next car should be an electric vehicle. (2021, October 22). Edmunds. www.edmunds.com/electric-car/

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Persistent Myths Cause Lagging Electric Vehicle Sales

Electric vehicle technology has advanced dramatically in the past decade, yet EVs represented just 2% of auto sales in the US last year (Nguyễn, 2021).  Automakers have long since solved problems that plagued early electric vehicles, so why have consumers not embraced EVs?  The answer lies in public perception.  According to Abara & Buckland (2021) , many people believe that EVs are unreliable and "cannot meet their everyday transportation needs" (p. 37).  When asked to guess the range of a few popular EV models, people consistently guessed less than half the actual range (Abara & Buckland, 2021).  One driver perfectly summarized why many consumers are apprehensive about buying an electric vehicle, saying that she needs a car that "can accelerate quickly, go over hills and drive at interstate speeds for my commute" (Diaz et al., 2021, p. 32).  EVs have faster acceleration than traditional gas-powered cars and can easily handle hills and interstate speeds (Your Next Car, 2021).  Consumers seem to think that EVs are less powerful than gas cars, but this is false.  More automakers are committing to increased EV production, but consumer misperceptions must be overcome before we see wide-scale public buy-in.